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Digital Advertising

MLA is the ideal channel to reach thousands of health information professionals and gain increased awareness, advertise your latest products and services, and drive sales. Build brand awareness all year!

Webinars

Connect with health information professionals through an MLA-hosted webinar. Showcase your expertise, highlight your products, and engage with a targeted audience. Position your company as a leader in the industry and drive impactful interactions. 

  • Choose a topic and MLA will put together a webinar offering that will engage members. Company will sponsor the webinar. 


    Recognition: 
    MLA will manage free registrations 
    Two dedicated email messages promoting the webinar to MLA members and guests 
    Two mentions in weekly member e-newsletter, MLAConnect 
    Three social media mentions leading up to the webinar 
    Recording will be listed in the course catalog for up to 1 year 


    Production Requirements: 
    60 days in advance of the webinar
    Two email HTML files and subject lines 
    Three social media banners and copy: 1200 px width x 628 px height PNG or JPG 

    image of a laptop with a webinar banner on the screen
  • Hosting a webinar helps position your company as an industry leader, while building your brand. By hosting a webinar, you will engage MLA members, while shining a spotlight on your products and services. This is an ideal program to drive traffic to your company website, product page, or other relevant information. 


    Webinar Host Will: 
    Coordinate, manage, and produce the live webinar and subsequent recording 
    Provide instructors and promotional content 
    Apply for MLA continuing education credit (optional; approval not guaranteed) 


    Marketing and Support Provided by MLA: 
    MLA will manage registrations (or host can choose to handle) 
    Two dedicated email messages promoting the webinar to MLA members and guests (text copy and logo provided by sponsor) 


    Recognition: 
    Promote your webinar to MLA’s members, customers, and guests 
    Two mentions in MLAConnect, MLA’s member e-newsletter 
    Three social media mentions 
    Promotional rotating banner on MLANET home page leading up to the webinar 
    The course recording will be listed in the course catalog for up to 1 year 


    Production Requirements: 
    Content is due 2 months in advance of posting 
    Two email HTML files and subject lines 
    Three social media banners and copy: 1200 px width x 628 px height PNG or JPG 

    person attending a virtual meeting

Ready to showcase your expertise?

E-Blasts

Maximize your reach and engage with over 4,900 health information professionals by sponsoring an MLA eblast. Highlight your products and services directly in their inboxes, and connect with key decision-makers in the industry. Drive engagement and elevate your brand visibility with this targeted advertising opportunity. 

Expand your reach!

  • Reach approximately 4,900 opted-in MLA members, customers, and guests with your email sent through MLA’s email blast service (20% member, 80% customers/guests). 

    Recognition: 

    Email to be sent by MLA

    Advertiser provides HTML email and subject line

     

    Production Requirements: 
    No minimum click-through guarantee 
    All messages are subject to MLA approval 
    MLA reserves the right to reject any order 


    Choices & Pricing: 
    For 1 message: $3,980 

    For 2 messages: $7,400 ($3,700 each) Save $560 

    For 3 messages: $10,410 ($3,470 each) Save $1,530  

    digital letters traveling through cyberspace

MLANET.org

Capture the attention of health information professionals by placing an ad on MLANET.org. Increase your brand visibility, drive traffic to your site, and connect with key decision-makers in the health sciences field. This targeted advertising opportunity is perfect for showcasing your products and services to an engaged audience. 

  • Advertise on MLANET with your banner and linked URL, with more than 35,000 average page views per month across most MLANET pages. 


    Recognition: 
    No click-through guarantee; clicks are tracked and reported 
    No more than four banners available per month 
    All banners identified as advertisements 

    Production Requirements:

    1440 px width x 180 px tall PNG or JPG @ 72 dpi

    web banner on mlanet.org

Ready to increase your visibility?

MLAConnect E-newsletter

Reach your targeted audience by placing an ad in MLA's e-newsletter. Highlight your products and services, increase brand visibility, and connect with decision-makers in the health sciences field. This is an excellent opportunity to engage with a dedicated and influential community. 

  • Most MLA members receive their news and updates through the MLAConnect newsletter. Product Spotlights are the best way to get your product noticed. This advertising opportunity is designed to maximize your reach and is a great way to introduce new products and services and highlight solutions to our members. 


    Spotlights are posted and promoted weekly. 


    Recognition: 
    Content placed among the news and information feeds on MLANET 
    Included in four consecutive issues of MLAConnect e-newsletter to approximately 2,500 MLA members 


    Production Requirements: 
    Up to 500 words, plus 4 links, logo, and contact details 
    Copy due two weeks in advance of posting 

    laptop on a desk with a newsletter on the screen
  • Running an ad campaign? Get it in front of MLA members through the MLAConnect newsletter. Get a weekly spot in the newsletter for an entire month. 


    Recognition: 
    Linked and tracked banner included in four consecutive issues of MLAConnect e-newsletter to approximately 2,500 MLA members 
    No click-through guarantee 
    Weekly releases 


    Production Requirements: 

    600 px width x 150 px tall PNG or JPG @ 72 dpi

    stock sample images of newsletter ads

Virtual Opportunities

Leverage MLA's virtual platforms to reach a broad audience of health information professionals. 

  • Virtual Demo Days are an opportunity to share product demos that help medical librarians and health information professionals make informed decisions about vendor products.

     

    Up to six 30-minute demo sessions can be held in one day. Virtual Demo Days will be held twice during the year outside of the annual conference. 


    30-minute demo session for your organization (limited to 5 sessions) 
    Access to Registration Data, including name, company, title, email address 

    woman attending a virtual meeting
  • MLA Virtual VIP Roundtables are designed to be interactive professional discussions that offer an intimate, engaging opportunity for networking, problem solving, and sharing of best practices and lessons learned around key issues. MLA Virtual VIP Roundtable sponsors enjoy a unique opportunity to interact with a curated audience of highly qualified and engaged health science professionals discussing relevant industry topics. 


    Recognition: 
    MLA develops potential invitation list based on sponsor criteria 
    Sponsor participates with 1-2 experts and is recognized as the exclusive sponsor 
    Minimum of 5 and maximum of 10 participants (excluding sponsor) 
    Roundtable is a maximum of 2 hours 
    Sponsor gets contact information from participants 
    Roundtables are moderated by an MLA subject matter expert 

    man attending a virtual presentation meeting

Materials Submission Contact

Contact: Megan Lebo

410-584-1907

megan.lebo@wearemci.com

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