Digital Advertising
MLA is the ideal channel to reach thousands of health information professionals and gain increased awareness, advertise your latest products and services, and drive sales. Build brand awareness all year!
Webinars
Connect with health information professionals through an MLA-hosted webinar. Showcase your expertise, highlight your products, and engage with a targeted audience. Position your company as a leader in the industry and drive impactful interactions.
Choose a topic and MLA will put together a webinar offering that will engage members. Company will sponsor the webinar.
Recognition:
MLA will manage free registrations
Two dedicated email messages promoting the webinar to MLA members and guests
Two mentions in weekly member e-newsletter, MLAConnect
Three social media mentions leading up to the webinar
Recording will be listed in the course catalog for up to 1 year
Production Requirements:
60 days in advance of the webinar
Two email HTML files and subject lines
Three social media banners and copy: 1200 px width x 628 px height PNG or JPG
Hosting a webinar helps position your company as an industry leader, while building your brand. By hosting a webinar, you will engage MLA members, while shining a spotlight on your products and services. This is an ideal program to drive traffic to your company website, product page, or other relevant information.
Webinar Host Will:
Coordinate, manage, and produce the live webinar and subsequent recording
Provide instructors and promotional content
Apply for MLA continuing education credit (optional; approval not guaranteed)
Marketing and Support Provided by MLA:
MLA will manage registrations (or host can choose to handle)
Two dedicated email messages promoting the webinar to MLA members and guests (text copy and logo provided by sponsor)
Recognition:
Promote your webinar to MLA’s members, customers, and guests
Two mentions in MLAConnect, MLA’s member e-newsletter
Three social media mentions
Promotional rotating banner on MLANET home page leading up to the webinar
The course recording will be listed in the course catalog for up to 1 year
Production Requirements:
Content is due 2 months in advance of posting
Two email HTML files and subject lines
Three social media banners and copy: 1200 px width x 628 px height PNG or JPG
Ready to showcase your expertise?
E-Blasts
Maximize your reach and engage with over 4,900 health information professionals by sponsoring an MLA eblast. Highlight your products and services directly in their inboxes, and connect with key decision-makers in the industry. Drive engagement and elevate your brand visibility with this targeted advertising opportunity.
Expand your reach!
Reach approximately 4,900 opted-in MLA members, customers, and guests with your email sent through MLA’s email blast service (20% member, 80% customers/guests).
Recognition:
Email to be sent by MLA
Advertiser provides HTML email and subject line
Production Requirements:
No minimum click-through guarantee
All messages are subject to MLA approval
MLA reserves the right to reject any order
Choices & Pricing:
For 1 message: $3,980For 2 messages: $7,400 ($3,700 each) Save $560
For 3 messages: $10,410 ($3,470 each) Save $1,530
MLANET.org
Capture the attention of health information professionals by placing an ad on MLANET.org. Increase your brand visibility, drive traffic to your site, and connect with key decision-makers in the health sciences field. This targeted advertising opportunity is perfect for showcasing your products and services to an engaged audience.
Advertise on MLANET with your banner and linked URL, with more than 35,000 average page views per month across most MLANET pages.
Recognition:
No click-through guarantee; clicks are tracked and reported
No more than four banners available per month
All banners identified as advertisements
Production Requirements:
1440 px width x 180 px tall PNG or JPG @ 72 dpi
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Ready to increase your visibility?
MLAConnect E-newsletter
Reach your targeted audience by placing an ad in MLA's e-newsletter. Highlight your products and services, increase brand visibility, and connect with decision-makers in the health sciences field. This is an excellent opportunity to engage with a dedicated and influential community.
Most MLA members receive their news and updates through the MLAConnect newsletter. Product Spotlights are the best way to get your product noticed. This advertising opportunity is designed to maximize your reach and is a great way to introduce new products and services and highlight solutions to our members.
Spotlights are posted and promoted weekly.
Recognition:
Content placed among the news and information feeds on MLANET
Included in four consecutive issues of MLAConnect e-newsletter to approximately 2,500 MLA members
Production Requirements:
Up to 500 words, plus 4 links, logo, and contact details
Copy due two weeks in advance of posting
Running an ad campaign? Get it in front of MLA members through the MLAConnect newsletter. Get a weekly spot in the newsletter for an entire month.
Recognition:
Linked and tracked banner included in four consecutive issues of MLAConnect e-newsletter to approximately 2,500 MLA members
No click-through guarantee
Weekly releases
Production Requirements:600 px width x 150 px tall PNG or JPG @ 72 dpi
Virtual Opportunities
Leverage MLA's virtual platforms to reach a broad audience of health information professionals.
Virtual Demo Days are an opportunity to share product demos that help medical librarians and health information professionals make informed decisions about vendor products.
Up to six 30-minute demo sessions can be held in one day. Virtual Demo Days will be held twice during the year outside of the annual conference.
30-minute demo session for your organization (limited to 5 sessions)
Access to Registration Data, including name, company, title, email address
MLA Virtual VIP Roundtables are designed to be interactive professional discussions that offer an intimate, engaging opportunity for networking, problem solving, and sharing of best practices and lessons learned around key issues. MLA Virtual VIP Roundtable sponsors enjoy a unique opportunity to interact with a curated audience of highly qualified and engaged health science professionals discussing relevant industry topics.
Recognition:
MLA develops potential invitation list based on sponsor criteria
Sponsor participates with 1-2 experts and is recognized as the exclusive sponsor
Minimum of 5 and maximum of 10 participants (excluding sponsor)
Roundtable is a maximum of 2 hours
Sponsor gets contact information from participants
Roundtables are moderated by an MLA subject matter expert